Google and Yelp Review QR Code
Learn how QR codes can simplify the review process, boost your online reputation, and drive customer engagement for your business.
- 14 min read
Want more Google and Yelp reviews? QR codes make it easier than ever for customers to leave feedback. By scanning a code with their phone, they’re instantly taken to your review page - no searching, no hassle.
Why Reviews Matter:
- 90% of customers read reviews before visiting a business.
- A 1-star increase on Yelp can boost revenue by 5–9%.
- Businesses with 25+ reviews see a 108% revenue increase.
How QR Codes Help:
- Remove extra steps - customers scan and review instantly.
- Place codes on receipts, tables, or packaging for quick access.
- Use dynamic QR codes to track scans and update links anytime.
Quick Steps to Create QR Codes:
- Get your Google or Yelp review link.
- Use a QR code generator to create a scannable code.
- Customize the design and test it on different devices.
Where to Place QR Codes:
- Receipts: Perfect for immediate feedback.
- In-store signage: Checkout counters, tables, or mirrors.
- Packaging: Tags or product boxes for lasting impressions.
- Digital channels: Email signatures, social media, or websites.
Tips to Boost Engagement:
- Add clear calls-to-action: “Scan to leave a review.”
- Offer rewards like discounts or loyalty points.
- Ensure your review pages are mobile-friendly.
QR codes streamline the review process, helping you collect more feedback, improve your online reputation, and grow your business.
How to Create QR Code for Google Reviews in 2025 [FREE] 📲 - QR Code Generator for GMB
How to Create Google Review QR Codes
Making a Google Review QR code is a simple process. It starts with grabbing your Google review link from your Google Business Profile and turning it into a scannable QR code. This method helps your business collect reviews quickly, boosting your online reputation in the process.
Step-by-Step Guide to Making Google Review QR Codes
- Get Your Google Review Link: Log in to your Google Business Profile and select your verified business. Navigate to the "Get More Reviews" or "Ask for reviews" section, then click "Share Review Form." Copy the review link provided, which will direct users straight to your review page.
- Choose a QR Code Generator: Pick a reliable QR code generator that fits your needs, especially if you want customization options or tracking features.
- Generate Your QR Code: Paste the copied review link into the generator's URL field. The tool will instantly create a QR code linked to your review page. Before finalizing, test the QR code on various smartphones to ensure it works seamlessly across devices.
A digital marketer reported a significant increase in reviews after introducing QR codes.
Once your QR code is ready, you can tweak its design and tracking settings to align with your branding.
How to Customize and Track Your QR Codes
After generating your QR code, take it a step further by refining its appearance and monitoring its performance. Dynamic QR codes are particularly useful compared to static ones. While static codes are fixed and cannot be edited after creation, dynamic codes let you update the destination URL even if the code has already been printed.
Customization makes your QR codes stand out while staying true to your brand. For reliable scanning, keep the QR code at least 0.8 x 0.8 inches in size. You can also personalize it by adding your logo and adjusting the colors and shapes to match your branding, but keep the design simple to ensure easy scanning.
Dynamic QR code generators also allow you to track important data, like how often the code is scanned, where the scans happen, and what devices are used. This information helps you refine your placement strategy and measure the success of your QR code campaigns.
Between 2020 and 2024, QR code creation surged by 301.51%, with an impressive annual growth rate of 38.11%. Businesses that have incorporated Google review QR codes into their review collection strategies have seen an average 79% boost in review volume.
To encourage more scans, consider placing call-to-action stickers near your QR codes with messages like "Scan to Share Your Experience" or "Leave Us a Review."
How to Create Yelp Review QR Codes
Making Yelp QR codes is a straightforward process, though it differs slightly from creating Google's. Yelp is a major player for local businesses in the United States, where customer reviews can heavily influence buying decisions.
"Failing to be on Yelp means you won't be successful. If you're a localized business owner, you need business reviews, especially if you're based in the US!" - Neil Patel, Digital Marketing Entrepreneur
By using a Yelp QR code, you let customers skip the hassle of manually typing your page's URL. Instead, they can quickly access your Yelp reviews page to leave feedback with just a scan.
Making Yelp Review QR Codes
Start by finding your business on Yelp's website. Once you’ve located your listing, click the "Write a Review" button to open the review submission page. Copy the URL from your browser's address bar - it’s the link to your review page.
Next, head to a dynamic QR code generator and paste the URL to create your QR code. Dynamic QR codes are particularly useful because they’re editable, so if your Yelp review link ever changes, you can update the QR code without having to reprint your materials.
Before rolling it out, test the QR code on different smartphones to confirm it works properly.
Once the code is ready, take it a step further by customizing it to align with your brand.
Adding Your Brand to Yelp QR Codes
Customizing your QR code helps reinforce brand identity. Most QR code generators let you tweak colors, add logos, and adjust the design. Keep the design clean and simple to ensure it scans easily.
Tailor the QR code’s look to fit where it will be used. For instance, a sleek design might be great for a restaurant table tent, while a more minimal style could work better on a business card or product packaging.
Dynamic QR codes also come with tracking features, which can offer valuable insights. You can monitor data like the number of scans, where scans are happening, the devices being used, and even peak scanning times. These metrics can help you understand customer behavior and fine-tune where and how you display the QR codes.
To encourage interaction, include a clear call-to-action near the QR code. Phrases like "Scan to leave a review" or "Share your experience on Yelp" can make a big difference in getting people to engage. Place these QR codes in spots where they’ll be noticed - on receipts, product packaging, or near checkout counters.
Finally, use the tracking data to spot trends and adjust your strategy as needed. This way, you’ll get the most out of your Yelp QR codes.
Where to Place Review QR Codes for Best Results
Once you've created your QR codes, the next step is figuring out where to place them for the best results. The right placement can make all the difference in encouraging customers to leave reviews, especially if you catch them at the perfect moment.
Best Locations for Review QR Codes
One of the most effective spots for review QR codes is on receipts and invoices. Whether they're printed or digital, receipts are handed to customers right after their purchase - when their experience is fresh. This makes it an ideal time to request feedback and increases the likelihood of them scanning the code and leaving a review.
Another great option is business cards and flyers. These are handy tools for encouraging reviews even after customers have left. For businesses like spas or wellness centers, this approach works particularly well, as customers can scan the code at their convenience.
In-store signage is another smart choice. Place QR codes near checkout counters, waiting areas, or other high-traffic spots. Make sure they’re at eye level so they’re easy to notice. Restaurants often use table tents with QR codes, giving diners the chance to leave a review while they’re waiting for their food or after finishing their meal.
For retail businesses, product packaging and tags are perfect for creating lasting touchpoints. Clothing stores can add QR codes to tags, while other industries might include them directly on packaging.
Some businesses take a more creative route. For instance, restrooms can be surprisingly effective locations. Placing QR codes near sinks or mirrors ensures they’re seen, as these are areas where people tend to linger. Similarly, in office settings, QR codes near coffee machines, refrigerators, or light switches can capture attention during routine activities.
"Our customers take the QR code and print them out to get reviews when the customer is physically inside their store, location or face-to-face somehow. The face-to-face interaction and easy process on the smartphone works great."
- Tim Clarke, Senior Reputation Manager, Rize Reviews
Service-based businesses can also benefit by placing QR codes near equipment or service areas. For example, adding them to equipment or near service completion points allows customers to provide immediate feedback about their experience.
These physical placements are just the beginning. They work hand-in-hand with digital strategies to expand your reach.
Adding QR Codes to Digital Marketing
While physical placements focus on capturing feedback in the moment, digital channels extend your reach to an even broader audience. For example, adding QR codes to email signatures transforms every email into an opportunity for reviews.
QR codes in social media posts are another effective way to connect offline and online experiences. Instead of generic captions, use specific calls-to-action like, “Scan to share your experience and help others find us”.
You can also incorporate QR codes into email marketing campaigns. Place them in a prominent spot, but avoid overwhelming the design. Customizing QR codes with your brand’s colors and logo helps build trust. Dynamic QR codes are especially helpful here because they let you track scans and update links without needing to resend emails.
Big brands have successfully used QR codes in digital campaigns. For example, in 2017, Starbucks included QR codes in promotional efforts with People magazine and outdoor ads in major U.S. cities. These codes directed users to special coffee discounts and offers, blending print and digital marketing seamlessly.
Another effective digital placement is on websites, especially on landing pages featuring testimonials or reviews. This reinforces social proof and encourages visitors to engage further.
Before launching any digital campaign, always test your QR codes on multiple devices to ensure they work flawlessly across smartphones and operating systems. Also, make sure the destination pages are optimized for mobile users.
The numbers back up the importance of thoughtful QR code placement. With 88% of consumers reading reviews to find local businesses and 71% willing to leave feedback when asked, smart placement can dramatically increase the number of reviews you collect.
How to Get Customers to Scan Your Review QR Codes
Getting people to scan your QR codes takes more than just putting them out there. By 2025, an estimated 99.5 million people in the U.S. will be using QR codes. And in just the first quarter of this year, QR code scans jumped by 443%. These little squares can be a direct link between your customers’ experiences and your business growth. With 97% of shoppers reading reviews before buying and 94% of diners picking restaurants based on online reviews, making it easy and enticing for customers to scan your QR codes can pay off big time. Let’s look at how rewards and clear instructions can help.
Offering Rewards for Reviews
Sometimes, a small reward is all it takes to encourage someone to leave a review.
"I find all customers (even happy ones) are 'time poor,' therefore even if they like your service it can help to incentivize them to leave feedback." - Benjamin Read, SEO, Google, SEM, Adwords professional, DJ, Music Producer
Discounts and savings work particularly well. For example, use calls-to-action like “Unlock 20% off your next purchase!” or “Scan to save 15% today!” to grab attention and drive action. You can also integrate QR codes with loyalty programs to keep customers engaged over time. Starbucks does this brilliantly with their rewards program, offering free points and chances to win coffee, all tied to their QR codes.
Want to get even more creative? Try giveaways or contests. For instance, a video game company prints QR codes on the back of disk drives, giving customers access to exclusive in-game items. Referral bonuses or scratch card-style rewards can also add a fun twist to the process, making it more exciting for customers to participate. And businesses that fine-tune their calls-to-action see an 80% boost in website performance and conversion rates. Clearly, a little incentive can go a long way.
Teaching Customers How to Use QR Codes
Even the best QR code strategy won’t work if your customers don’t know how to use them. That’s why clear, simple instructions are essential. Place easy-to-read directions near your QR codes to guide users through the process. Visual cues, like a smartphone icon with an arrow pointing to the code, can make it even clearer.
Your staff plays a key role here too. Train them to explain how QR codes work and why scanning benefits the customer. Clear signage with visual aids can bridge the gap between the digital and physical worlds. When customers understand that their reviews help others make better decisions, they’re more likely to share their experiences. And don’t forget mobile optimization - make sure the QR code leads directly to a user-friendly review page for a seamless experience.
Major brands have nailed the combination of QR codes and customer education. Take Burger King, for example. During the MTV Video Music Awards, their ads included QR codes that unlocked discounts, sweepstakes, app downloads, and even augmented reality features.
Timing is everything. The best time to explain QR codes is when customers are already engaged - like during checkout or while waiting for service. Pair that with well-placed codes and clear instructions, and you’ll see a noticeable increase in reviews.
Getting More Reviews with QR Codes
QR codes have quickly become a go-to tool for businesses aiming to enhance their online reputation. With 45% of US shoppers using marketing QR codes within just three months, it's clear these codes are making an impact. Pair that with the fact that 87% of consumers read online reviews for local businesses, and 61% check reviews on 2-3 sites before making decisions, and you can see why simplifying the review process is a game-changer.
Here's the beauty of QR codes: they eliminate unnecessary steps. Instead of asking customers to remember your business name and hunt for it later, a QR code gives them instant access to leave a review. Timing is everything here - 86% of people are open to leaving reviews when prompted at the right moment.
Key Strategies for Using QR Codes Effectively
To make QR codes work for you, focus on a few simple but effective tactics:
- Place them strategically. QR codes should be where customers naturally look - on receipts, table tents, or even your storefront window. Proper placement can improve data accuracy by 30%.
- Pair them with clear calls-to-action and incentives. Use phrases like "Scan to share" or "Share your experience" near the QR code. Small rewards, such as discounts or access to exclusive content, encourage action without breaking the bank.
- Optimize mobile landing pages. When someone scans your QR code, they should land on a fast, user-friendly page that makes leaving a review simple. This can boost engagement by 30%.
- Train your staff to encourage scans. A friendly nudge from your team can increase feedback by 40%.
By integrating these strategies, you create a seamless process that makes it easy for customers to leave reviews.
The results can be huge for your business. A Harvard Business School study found that even a one-star improvement in ratings can increase sales by 5-9%. Plus, 77% of consumers think more highly of brands that actively seek and respond to reviews.
"Leverage customer feedback to boost your business growth."
And don’t stop at collecting reviews - 89% of people read how businesses respond to reviews. Responding within 24 hours can increase customer satisfaction by 33%. By combining easy review collection with timely responses, you can build trust and strengthen your reputation.
The tools are in place, your customers are ready, and the rewards are undeniable. QR codes offer a direct route to more reviews, higher ratings, and better customer relationships.
FAQs
How can I make sure my Google and Yelp review QR codes are seen and used by customers?
To make your Google and Yelp review QR codes work their magic, put them in spots where customers can't miss them. Think about placing them on receipts, menus, table tents, or even signage near the checkout counter. The key? Make sure the QR codes are big enough to be scanned easily and include a clear, inviting call-to-action, like "Scan here to leave a quick review!".
Want to take it up a notch? Add those QR codes to follow-up emails, social media posts, or loyalty program materials. When they're easy to find and visually appealing, customers are more likely to use them. This simple step can help you rack up more reviews and build a stronger online presence.
What are the advantages of using dynamic QR codes instead of static ones for collecting reviews?
Dynamic QR codes bring more flexibility and useful features compared to static ones. One of their standout benefits is the ability to update the linked content - like a review form or platform - without needing to reprint the QR code. This makes them perfect for long-term campaigns or situations where you might need to switch review platforms.
Another advantage is the tracking and analytics they offer. You can gather insights such as how often the code is scanned, the locations where it’s scanned, and even the types of devices used. These details can help you fine-tune your strategy for collecting reviews and give you a clearer picture of customer behavior. Simply put, dynamic QR codes offer a smarter and more flexible way to enhance your online reviews.
How can businesses encourage customers to scan QR codes and leave reviews on Google or Yelp?
To encourage customers to scan QR codes and share their feedback, consider offering exclusive perks like discounts, special deals, or even small freebies as a token of appreciation. For instance, you could give them a percentage off their next purchase or a complimentary item once they’ve left a review.
You might also try running contests where customers who leave reviews get entered into a prize drawing. Another idea? Tie reviews into your loyalty program - reward customers with points or bonuses for taking the time to share their thoughts. These strategies not only drive engagement but also strengthen customer connections and enhance your online reputation.