Link Campaign Builder
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More Information: Link/UTM Custom Campaigns
UTM or Urchin Tracking Module are URL (link) parameters for marketers to track effectiveness of marketing campaigns using links. Website analytics companies like Google and Fathom Analytics track the parameter and provide insightful reports.
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UTM Parameter Details
| Parameter | Required | Example | Description |
|---|---|---|---|
|
Campaign Id
utm_id
|
No | c.123 | Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign. |
|
Campaign Source
utm_source
|
Yes | Use utm_source to identify a search engine, newsletter name, or other source. | |
|
Campaign Medium
utm_medium
|
Yes | social+media | Use utm_medium to identify a medium such as social media, email or cost-per-click. |
|
Campaign Name
utm_campaign
|
No | black_friday | Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. |
|
Campaign Term
utm_term
|
No | running+shoes | Used for paid search. Use utm_term to note the keywords for this ad. If it is an organic campaign, this parameter isn’t needed. |
|
Campaign Content
utm_content
|
No | logo | Used for A/B testing, content-targeted ads or separate between links coming from the same place. Use utm_content to differentiate ads or links that point to the same URL. |