Why G2 reviews matter for SaaS
Software buyers often compare vendors on G2 before they ever talk to sales. Recent, detailed reviews help your profile, your category placement and the confidence of the person reading it.
Five steps to a steady flow of reviews
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1
Claim your G2 profile
Make sure your product page is claimed, with a current logo, description and screenshots.
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2
Grab your review link
Copy the review link from your G2 seller admin and add it to your kisReviews landing page.
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3
Pick your moments
Onboarding complete, support ticket solved, NPS survey, renewal. Make one tracked link for each.
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4
Make it routine
Add the links to email templates, help desk macros and signatures so the ask happens without anyone remembering.
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5
Show the results
Embed your favourite reviews on your pricing page, then check which moment brings in the most.
Stay within G2's guidelines
Ask every customer the same way, not just your fans. Don't write reviews for customers or tell them what to say. If you want to offer an incentive, check G2's current review guidelines first, since they set the rules for what's allowed.
G2 review questions
Where do I find my G2 review link?
In your G2 seller admin, once you've claimed your product profile.
Can I send customers to G2 and Capterra at the same time?
Yes. List both on your kisReviews landing page and let each customer choose.
Can I show G2 reviews on my website?
Add the reviews you want to feature to kisReviews and embed them with a widget.